At Initium Health, I lead the strategy, creative direction, and execution of large-scale public health and behavioral health campaigns across the U.S. My work focuses on transforming complex health research and policy into accessible, human-centered storytelling that drives awareness and behavior change. I oversee creative development from concept through production, managing brand voice, social media strategy, influencer partnerships, video shoots, and community engagement efforts.

From statewide behavioral health initiatives like Tea on THC (Colorado School of Public Health) to multi-region campaigns like Strong as Granite (New Hampshire DHHS), I’ve built integrated systems that unify creative, content, and performance metrics under one strategic vision. These projects have ranged from press conferences and legislative briefings to social media kits, web content, and branded collateral, each designed to increase reach, trust, and impact within diverse communities.

Through this work, I’ve helped position Initium Health as a national leader in creative health communication, bridging design, storytelling, and public engagement to deliver campaigns that make health information personal, empathetic, and actionable.

Tea on THC | Colorado

Content: Landing pages, social media content for paid + organic, web-based curriculum, funding reports, email, training resources, decks, infographics, out-of-home, podcast, lived experience films, influencer campaigns, press + media, printed + event collateral, event planning

Audience: Youth, pregnant women, parents/mentors, providers, clinicians, healthcare professionals, policy/legislative bodies, academics, researchers

Led the social media strategy for **Tea on THC**, a statewide public health campaign with the Colorado School of Public Health. Oversaw community engagement, stakeholder conversations, and message testing using AI tools to shape accessible, research-based content. Directed creative production and influencer partnerships to translate complex cannabis information into relatable storytelling for youth, parents, and educators across Colorado.

View the End-of-Year Report

Strong as Granite | New Hampshire

Content: Comprehensive marketing and communications support for the New Hampshire Department of Health and Human Services (NHDHHS), including social media campaigns (paid and organic), landing pages, press materials, stakeholder toolkits, survey promotion content, training and curriculum assets, community outreach materials, event collateral, and campaign reporting.

Audience: New Hampshire residents, individuals with lived experience, peer support specialists, behavioral health providers, employers, community organizations, and policymakers