Woof

At Woof, I led the creative strategy and execution of integrated marketing campaigns for a fast-growing pet wellness brand. My work focused on developing and refining the company’s digital presence, building cohesive storytelling across social, email, and influencer channels that strengthened customer relationships and brand loyalty. I oversaw creative production from concept to launch, including product photography, video shoots, and lifecycle marketing that highlighted Woof’s flagship product, the Pupsicle.

Through data-driven experimentation, user-generated content programs, and influencer partnerships, I helped shape Woof’s identity as a modern, accessible brand for dog owners seeking enrichment and convenience. By aligning creative vision with growth strategy, I positioned Woof as a leader in the pet wellness space, where thoughtful design, playful storytelling, and genuine community engagement came together to build lasting trust and drive revenue growth.

Social Media (Paid + Organic)

Led the social media strategy focused on growing audience engagement and aligning content with the evolving culture of our community. Developed a cohesive brand voice and content calendar rooted in real-time trends, audience insights, and platform analytics. Created timely, relevant posts that reflected audience values and conversations, driving measurable growth in followers, reach, and meaningful interactions across all channels.